I’m so sick and tired of seeing these Apple-esque promotional videos. It’s time to move on to something else people!
Below is a video for an interesting product called Canary. It’s a nice enough looking device for home security. It will allow you to, using your smart phone, see live video from your home as well as view other data that is collected from the device’s sensors.
That’s about all the useful information I get from that video. The rest is marketing bullshit telling me how it’s the first this and the first that. It will make my life simpler and the product is so beautiful.
In the 2 minutes, which is an eternity on the web, they don’t tell me:
- If I can have multiple units in my home (they inform you that you can on the Indiegogo page)
- If f it records anything and if it does, what it records, how much, and where it stores the recordings
- If there will be some kind of monitoring fee (they inform you that there could be on the Indiegogo page)
Instead they tell me that it’s the “World’s first consumer security product”. Which is a huge fat lie. I had a Motorola home security system almost a decade ago, that was consumer oriented, hooked into my home network, recorded video, had motion sensors, and even sent me text messages when someone walked in the door. I’m sure what I had is not as easy to use and there were no smart phone apps to interface with the system either. So I’m sure theirs, when it comes to market, will be superior to what I had. But, then again, it’s almost 10 years later and all the supporting technology is better than it was before so it SHOULD be better.
They talk about, “what kind of experience can we create for people”. Which is all fine and good. A good UX , aka User Experience (I can go on and on about how I hate that acronym), or rather UI, aka User Interface (which is a much more accurate way to describe how a human interacts with a machine), is important because if it’s not easy to use the product is worthless. But to speak about the user experience without showing much of that experience in your video is pointless and provides me with a terrible viewing experience.
Halfway through the video the CTO comes on and actually gives us some information! Wooo hooo! But it lasts all of :11 seconds or so. Then we’re greeted by one of the founders who is also the design director where he gives us some fluff about how it “empowers” us. I’m sick of that kind of language too. Empowers, amazing, beautiful, incredible, “it works”, and on and on with the platitudes.
I want to like this product. I’m interested in it and it’s technology. I might even want to buy it. But the “me too” video turns me off to it.
Can’t someone produce some informative promo videos that also look good? I’m sure there are some out there. But, as of late, all of them just look like re-hashes of Apple promo videos. What was Apple’s tag line before? Oh yeah, “Think different”. Why don’t people who copy Apple take that to heart?