Kevin Bae

Non-Social in a Socially Networked World

Is advertising revenue competition the real push to ban TikTok?

Has anyone looked into who is lobbying legislators to ban TikTok? As far as I can tell TikTok is doing the same thing with data that all the other social media companies are doing. If we ban TikTok we should ban them all.

Google and Meta each faced headwinds in 2022, as people spent less time online than in the early days of the pandemic; marketers concerned about a possible economic downturn reined in ad spending; Amazon AMZN 0.77%increase; green up pointing Inc. and ByteDance Ltd.’s TikTok continued their emergence as a force in digital advertising; and more streaming services started to embrace advertising.

Google and Meta’s Advertising Dominance Fades as TikTok, Netflix Emerge – WSJ