Kevin Bae

Non-Social in a Socially Networked World

Legacy news is losing its grip on the public

Viewership is down across the board for both broadcast and cable news. Web site traffic is down for both the New York Times and the Washington Post. It would be great if the trend continues and people become more selective in where they get their news.

Various metrics illustrate the dwindling popularity of news content.

Cable news networks were the main form of evening entertainment for millions of Americans last year. In 2021, weekday prime-time viewership dropped 38% at CNN, 34% at Fox News Channel and 25% at MSNBC, according to the Nielsen company.

The decline was less steep but still significant at broadcast television evening newscasts: 12% at ABC’s “World News Tonight” and the “CBS Evening News;” 14% at NBC’s “Nightly News,” Nielsen said.

Outlets hurt by dwindling public interest in news in 2021 | AP News

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