Kevin Bae: Coca Cola wants to hug you with real magic. You
know, I so hate bullshit marketing so much. And Coca Cola
just recently unveiled its new slogan, its new brand when they
call this thing. global brand platform, everything's a
platform now. So they unveil their new platform, I call it a
slogan, real magic and the new logo they'll use in advertising.
And I've got a nice picture of this up on the blog. It's called
the hug logo. It's just the same damn logo curved as if it's as
if you're looking at it on a can. It's just so stupid. It's
the hug logo. So it's like you're getting hugged by Coca
Cola. And the blurb from their press release. This is even
worse. This is this is straight from their press release. The
platform is built from lessons the last 18 months that we can
all find our that we can find magic all around us when we come
together in unexpected moments that elevate the every day into
the extraordinary. It also acknowledges the many
contradictions experienced as new generations find harmony and
human connection in a virtual and divided world. I mean, what
kind of sickening bullshit is this? You know, and the only way
I ran across this is because I also blog, I have a financial
blog that I do, and it's just surrounding my own personal
investments. And Coca Cola is a company that I invest in. And,
you know, it's a really good thing that I don't invest out of
emotion, or politics, or this kind of crappy ass marketing.
All I care about is if they make money, and if they pay me
dividends, it's all I care about. You know, but when I when
I read this stuff, it just, I mean, it doesn't make me buy
Coca Cola. I don't you know, I drink. I drink a coke probably
once a month.
But this, I mean, I don't know what to do with this kind of
crap anymore. This kind of sappy bullshit. What's this guy's name
Manolo Arroyo Chief Marketing Officer for the Coca Cola
company. He's quoted as saying, the real magic philosophy is
rooted in the belief that dichotomies can make the world a
more interesting place. A world of extraordinary people,
unexpected opportunities and wonderful moments. At the same
time, it captures the essence of Coca Cola itself. A real taste
that's indescribable, unique, a touch of real magic. You know,
I'm a child of the late 70s and 80s. I was born in 1966. So I
came of age during the other coke slogans, you know, the real
thing where the hippies all got together and saying, I'd like to
teach the world the saying, you know, it's kind of this feel
good. Kumbaya stuff in it was idealistic. This is an
idealistic, this is just blind. This is blind to the world as we
are currently living the last two years. Utterly blind to it.
And I understand it's just marketing for pop, soda, pop.
Whatever, whatever you people call it throughout the rest of
the country. I'm from Chicago, so it's Bob.
This doesn't make me want to drink their shit. You know,
maybe, maybe this appeals to millennials or Gen Z or whatever
the stupid next generation after that one is Gen alpha. Whatever
the hell they're calling it.
But it just doesn't fit me. And you know what I'm talking about
this ignoring the realities of today. You look at what's
happening all over the world, even in our own country. You've
got 50%, you know, the United States is basically 5050 divided
amongst people that want to be totalitarian in the name of
health. And yes, I'm talking COVID and vaccines, and you've
got the other half. That looks at the information given by the
way I am in this latter half. And, and we assess our own
risks, and we decide whether or not we're going to wear a mask.
We decide whether or not we're going to get a vaccination. And
it has nothing to do with protecting others because that's
not the way the world really works. It has to do with
protecting yourself. And this is what Coca Cola is ignoring. Not
only that, but you know, Coca Cola. In and of itself. The
drink Coca Cola is one of the biggest contributors to the rise
in obesity. Now, granted, it's not being injected into people's
stomachs, unwillingly, like vaccines getting injected into
people's arms unwillingly. People are willingly opening up
a bottle of Coke, and drinking it down. And they're doing it
all the time, every day, and that's why they pay me
dividends, which is fine. But it contributes to obesity, which
contributes to severe COVID. You know, the thing that hasn't
changed from the beginning is the fact that it affects people
that are over the age of 70. obese type two diabetes or other
causes of immune deficiency and Coca Cola by wrapping the little
their little hug around you, and making you want to drink more
coke maybe is contributing to that. Meanwhile, talking about
this fluffy bullshit, real magic talking about people coming
together, well, you know what? Oh, they had this, you're not
gonna be able to see this ad. But I have a link. I have the
YouTube video embedded. And I'll try to describe this thing to
you as it goes, if I can get it to go here. So you've got
gamers, like an arena full of gamers. And they're playing a
video game here and this kid is getting getting his ass beat. Or
right now is he's he's actually chopping his way through the
enemy. But then he gets knocked on his ass. Crowd is roaring
they can't believe what happened. I think so he moves
over in a recess for a coke while his player his avatar is
suffering on the ground. But coke somehow revitalizes him.
And they all they actually have like, red blood cells like that
sort of move towards the guy and the avatar gets up. And he's
looking around at the battlefield. And his kids like
trying to get his his avatar. This is coming. I don't think
this is coming through. There we go. So suddenly, it's bringing
people together all over the world as the avatars put their
swords down. And real magic starts to occur and the gamers
are like, we don't understand what's going on. This is a
beautiful moment in gaming. People in libraries watching
this game happen live online streaming it. What am I
witnessing is if it's real, as if any of this is real. I mean,
they're not even watching a sporting event. They're watching
a video game. They're watching kids play video games. And now
this love sweeps across the globe as people look at their
screens and look at this ugly monster and the monster looks up
to the sun and sees a new sun shining and looks back at his
player and gives him a knowing smile. Now we see a reflection
of the kid in the screen as the Coca Cola logo comes across and
gives her a big hug and real magic I hate marketing. I really
hate marketing so much
that I'm guessing they're gonna chop that up and make that a
commercial. It's like two minutes worth. So contrast that
showing of real magic and love with what's happening in the
real world that real magic real shit. You look at what's
happening in Australia. And I've got this. Somebody tweeted this
it's Juliet Papa at Vic patriot one. On Twitter. The tweet is
grocery shoppers under attack. suburban Melbourne, Australia,
hashtag Australia has fallen. So you've got here juxtapose that
with this, you got like riot police with full gear on masks,
helmets shields, against a bunch of people standing in front of a
grocery store. They probably just want to go shopping. And
now you've got this cop in a mask beating on people trying to
go in the store is this magic?
We're trying to get home trying to get fucking home so they're
inside while these cops are hitting people that are just
walking
that's Australia as the cops move out in their riot gear
fucking attack because it fucking peaks if you think we
haven't, I mean if you think that this isn't going to happen
here I've got a $3.5 trillion package to sell you that's
running through Congress
and these guys are just all looking and they can't believe
what's even going on there trust trying to get out this and the
cops are at the entrance blocking the entrance that they
can't these people are the exit I guess that these people can't
leave. Let's talk more hitting us to know Verizon. Police
brutality.
Like they're walking around in a shopping mall. Grocery shoppers,
but this isn't grocery This is like a regular shopping mall.
The cops wouldn't let them leave a cup of coffee now. Nah, nah,
nah. I mean, that's the world we're living in now, that real
magic real totalitarianism real police state real bullshit.
You know, we're where we are, is locked in a battle for liberty.
And it's not to that extent here in the United States because we
still have some areas that are free and the police have not yet
taken this tactic against the people. But this is all for not
wearing a mask or taking a vaccine, a vaccine for an
illness that has an infection fatality rate of less than point
00 3% for people under the age of 70. Or not obese, who don't
have type two diabetes and don't have other immune compromising
illnesses.
And that's all I got.