1 00:00:32,520 --> 00:00:36,330 Kevin Bae: Coca Cola wants to hug you with real magic. You 2 00:00:36,330 --> 00:00:42,720 know, I so hate bullshit marketing so much. And Coca Cola 3 00:00:42,750 --> 00:00:49,170 just recently unveiled its new slogan, its new brand when they 4 00:00:49,170 --> 00:00:54,420 call this thing. global brand platform, everything's a 5 00:00:54,420 --> 00:01:00,900 platform now. So they unveil their new platform, I call it a 6 00:01:00,900 --> 00:01:05,460 slogan, real magic and the new logo they'll use in advertising. 7 00:01:05,460 --> 00:01:10,920 And I've got a nice picture of this up on the blog. It's called 8 00:01:10,920 --> 00:01:16,650 the hug logo. It's just the same damn logo curved as if it's as 9 00:01:16,650 --> 00:01:21,660 if you're looking at it on a can. It's just so stupid. It's 10 00:01:21,660 --> 00:01:24,660 the hug logo. So it's like you're getting hugged by Coca 11 00:01:24,660 --> 00:01:32,730 Cola. And the blurb from their press release. This is even 12 00:01:32,730 --> 00:01:38,340 worse. This is this is straight from their press release. The 13 00:01:38,340 --> 00:01:42,510 platform is built from lessons the last 18 months that we can 14 00:01:42,510 --> 00:01:45,660 all find our that we can find magic all around us when we come 15 00:01:45,660 --> 00:01:49,140 together in unexpected moments that elevate the every day into 16 00:01:49,140 --> 00:01:52,470 the extraordinary. It also acknowledges the many 17 00:01:52,470 --> 00:01:56,520 contradictions experienced as new generations find harmony and 18 00:01:56,520 --> 00:02:07,350 human connection in a virtual and divided world. I mean, what 19 00:02:07,350 --> 00:02:10,860 kind of sickening bullshit is this? You know, and the only way 20 00:02:10,860 --> 00:02:15,930 I ran across this is because I also blog, I have a financial 21 00:02:15,930 --> 00:02:19,770 blog that I do, and it's just surrounding my own personal 22 00:02:19,770 --> 00:02:25,590 investments. And Coca Cola is a company that I invest in. And, 23 00:02:26,280 --> 00:02:31,830 you know, it's a really good thing that I don't invest out of 24 00:02:31,830 --> 00:02:38,160 emotion, or politics, or this kind of crappy ass marketing. 25 00:02:38,190 --> 00:02:42,180 All I care about is if they make money, and if they pay me 26 00:02:42,180 --> 00:02:47,340 dividends, it's all I care about. You know, but when I when 27 00:02:47,340 --> 00:02:51,600 I read this stuff, it just, I mean, it doesn't make me buy 28 00:02:51,600 --> 00:02:56,310 Coca Cola. I don't you know, I drink. I drink a coke probably 29 00:02:56,310 --> 00:02:57,270 once a month. 30 00:03:02,310 --> 00:03:05,070 But this, I mean, I don't know what to do with this kind of 31 00:03:05,070 --> 00:03:13,320 crap anymore. This kind of sappy bullshit. What's this guy's name 32 00:03:13,320 --> 00:03:16,230 Manolo Arroyo Chief Marketing Officer for the Coca Cola 33 00:03:16,230 --> 00:03:21,660 company. He's quoted as saying, the real magic philosophy is 34 00:03:21,660 --> 00:03:25,470 rooted in the belief that dichotomies can make the world a 35 00:03:25,470 --> 00:03:29,610 more interesting place. A world of extraordinary people, 36 00:03:29,640 --> 00:03:33,840 unexpected opportunities and wonderful moments. At the same 37 00:03:33,840 --> 00:03:38,310 time, it captures the essence of Coca Cola itself. A real taste 38 00:03:38,310 --> 00:03:45,090 that's indescribable, unique, a touch of real magic. You know, 39 00:03:45,750 --> 00:03:53,190 I'm a child of the late 70s and 80s. I was born in 1966. So I 40 00:03:53,190 --> 00:03:58,020 came of age during the other coke slogans, you know, the real 41 00:03:58,020 --> 00:04:02,400 thing where the hippies all got together and saying, I'd like to 42 00:04:02,400 --> 00:04:07,560 teach the world the saying, you know, it's kind of this feel 43 00:04:07,560 --> 00:04:16,830 good. Kumbaya stuff in it was idealistic. This is an 44 00:04:16,830 --> 00:04:22,200 idealistic, this is just blind. This is blind to the world as we 45 00:04:22,200 --> 00:04:27,300 are currently living the last two years. Utterly blind to it. 46 00:04:27,870 --> 00:04:31,830 And I understand it's just marketing for pop, soda, pop. 47 00:04:34,230 --> 00:04:36,600 Whatever, whatever you people call it throughout the rest of 48 00:04:36,600 --> 00:04:38,940 the country. I'm from Chicago, so it's Bob. 49 00:04:46,650 --> 00:04:50,490 This doesn't make me want to drink their shit. You know, 50 00:04:50,640 --> 00:04:55,860 maybe, maybe this appeals to millennials or Gen Z or whatever 51 00:04:55,860 --> 00:05:00,600 the stupid next generation after that one is Gen alpha. Whatever 52 00:05:00,600 --> 00:05:01,650 the hell they're calling it. 53 00:05:07,020 --> 00:05:14,640 But it just doesn't fit me. And you know what I'm talking about 54 00:05:14,640 --> 00:05:20,040 this ignoring the realities of today. You look at what's 55 00:05:20,040 --> 00:05:24,750 happening all over the world, even in our own country. You've 56 00:05:24,750 --> 00:05:29,040 got 50%, you know, the United States is basically 5050 divided 57 00:05:29,040 --> 00:05:35,880 amongst people that want to be totalitarian in the name of 58 00:05:35,880 --> 00:05:41,190 health. And yes, I'm talking COVID and vaccines, and you've 59 00:05:41,190 --> 00:05:46,080 got the other half. That looks at the information given by the 60 00:05:46,080 --> 00:05:50,550 way I am in this latter half. And, and we assess our own 61 00:05:50,550 --> 00:05:54,030 risks, and we decide whether or not we're going to wear a mask. 62 00:05:54,030 --> 00:05:57,060 We decide whether or not we're going to get a vaccination. And 63 00:05:57,060 --> 00:05:59,190 it has nothing to do with protecting others because that's 64 00:05:59,190 --> 00:06:02,850 not the way the world really works. It has to do with 65 00:06:02,850 --> 00:06:10,350 protecting yourself. And this is what Coca Cola is ignoring. Not 66 00:06:10,350 --> 00:06:13,530 only that, but you know, Coca Cola. In and of itself. The 67 00:06:13,530 --> 00:06:18,360 drink Coca Cola is one of the biggest contributors to the rise 68 00:06:18,390 --> 00:06:22,500 in obesity. Now, granted, it's not being injected into people's 69 00:06:24,570 --> 00:06:27,990 stomachs, unwillingly, like vaccines getting injected into 70 00:06:27,990 --> 00:06:32,880 people's arms unwillingly. People are willingly opening up 71 00:06:32,880 --> 00:06:35,670 a bottle of Coke, and drinking it down. And they're doing it 72 00:06:35,700 --> 00:06:37,950 all the time, every day, and that's why they pay me 73 00:06:37,950 --> 00:06:45,660 dividends, which is fine. But it contributes to obesity, which 74 00:06:45,660 --> 00:06:52,290 contributes to severe COVID. You know, the thing that hasn't 75 00:06:52,290 --> 00:06:57,090 changed from the beginning is the fact that it affects people 76 00:06:57,090 --> 00:07:04,350 that are over the age of 70. obese type two diabetes or other 77 00:07:05,550 --> 00:07:17,550 causes of immune deficiency and Coca Cola by wrapping the little 78 00:07:17,580 --> 00:07:21,120 their little hug around you, and making you want to drink more 79 00:07:21,120 --> 00:07:26,730 coke maybe is contributing to that. Meanwhile, talking about 80 00:07:26,730 --> 00:07:35,520 this fluffy bullshit, real magic talking about people coming 81 00:07:35,520 --> 00:07:41,400 together, well, you know what? Oh, they had this, you're not 82 00:07:41,400 --> 00:07:45,270 gonna be able to see this ad. But I have a link. I have the 83 00:07:45,270 --> 00:07:49,890 YouTube video embedded. And I'll try to describe this thing to 84 00:07:49,890 --> 00:07:54,090 you as it goes, if I can get it to go here. So you've got 85 00:07:54,210 --> 00:07:59,040 gamers, like an arena full of gamers. And they're playing a 86 00:07:59,040 --> 00:08:05,730 video game here and this kid is getting getting his ass beat. Or 87 00:08:05,730 --> 00:08:09,690 right now is he's he's actually chopping his way through the 88 00:08:09,690 --> 00:08:17,220 enemy. But then he gets knocked on his ass. Crowd is roaring 89 00:08:17,220 --> 00:08:21,030 they can't believe what happened. I think so he moves 90 00:08:21,030 --> 00:08:26,520 over in a recess for a coke while his player his avatar is 91 00:08:26,520 --> 00:08:29,850 suffering on the ground. But coke somehow revitalizes him. 92 00:08:30,780 --> 00:08:33,960 And they all they actually have like, red blood cells like that 93 00:08:33,960 --> 00:08:39,000 sort of move towards the guy and the avatar gets up. And he's 94 00:08:39,000 --> 00:08:42,000 looking around at the battlefield. And his kids like 95 00:08:42,000 --> 00:08:50,490 trying to get his his avatar. This is coming. I don't think 96 00:08:50,490 --> 00:09:00,810 this is coming through. There we go. So suddenly, it's bringing 97 00:09:00,810 --> 00:09:04,950 people together all over the world as the avatars put their 98 00:09:04,950 --> 00:09:09,030 swords down. And real magic starts to occur and the gamers 99 00:09:09,030 --> 00:09:12,000 are like, we don't understand what's going on. This is a 100 00:09:12,000 --> 00:09:17,100 beautiful moment in gaming. People in libraries watching 101 00:09:17,100 --> 00:09:22,560 this game happen live online streaming it. What am I 102 00:09:22,560 --> 00:09:26,820 witnessing is if it's real, as if any of this is real. I mean, 103 00:09:26,850 --> 00:09:29,220 they're not even watching a sporting event. They're watching 104 00:09:29,250 --> 00:09:36,510 a video game. They're watching kids play video games. And now 105 00:09:36,540 --> 00:09:41,220 this love sweeps across the globe as people look at their 106 00:09:41,220 --> 00:09:44,670 screens and look at this ugly monster and the monster looks up 107 00:09:44,670 --> 00:09:49,110 to the sun and sees a new sun shining and looks back at his 108 00:09:49,260 --> 00:09:52,470 player and gives him a knowing smile. Now we see a reflection 109 00:09:52,470 --> 00:09:56,040 of the kid in the screen as the Coca Cola logo comes across and 110 00:09:56,040 --> 00:10:02,280 gives her a big hug and real magic I hate marketing. I really 111 00:10:02,280 --> 00:10:03,600 hate marketing so much 112 00:10:05,040 --> 00:10:08,280 that I'm guessing they're gonna chop that up and make that a 113 00:10:08,280 --> 00:10:12,690 commercial. It's like two minutes worth. So contrast that 114 00:10:13,770 --> 00:10:17,610 showing of real magic and love with what's happening in the 115 00:10:17,610 --> 00:10:23,010 real world that real magic real shit. You look at what's 116 00:10:23,010 --> 00:10:29,070 happening in Australia. And I've got this. Somebody tweeted this 117 00:10:31,770 --> 00:10:37,950 it's Juliet Papa at Vic patriot one. On Twitter. The tweet is 118 00:10:38,160 --> 00:10:42,570 grocery shoppers under attack. suburban Melbourne, Australia, 119 00:10:42,570 --> 00:10:49,110 hashtag Australia has fallen. So you've got here juxtapose that 120 00:10:49,110 --> 00:10:53,100 with this, you got like riot police with full gear on masks, 121 00:10:53,130 --> 00:10:57,870 helmets shields, against a bunch of people standing in front of a 122 00:10:57,870 --> 00:11:02,550 grocery store. They probably just want to go shopping. And 123 00:11:02,550 --> 00:11:06,720 now you've got this cop in a mask beating on people trying to 124 00:11:06,720 --> 00:11:11,010 go in the store is this magic? 125 00:11:16,860 --> 00:11:21,750 We're trying to get home trying to get fucking home so they're 126 00:11:21,750 --> 00:11:26,700 inside while these cops are hitting people that are just 127 00:11:26,700 --> 00:11:27,270 walking 128 00:11:34,140 --> 00:11:38,280 that's Australia as the cops move out in their riot gear 129 00:11:39,390 --> 00:11:46,710 fucking attack because it fucking peaks if you think we 130 00:11:46,710 --> 00:11:50,370 haven't, I mean if you think that this isn't going to happen 131 00:11:50,370 --> 00:11:58,500 here I've got a $3.5 trillion package to sell you that's 132 00:11:58,500 --> 00:11:59,460 running through Congress 133 00:12:04,710 --> 00:12:06,570 and these guys are just all looking and they can't believe 134 00:12:06,570 --> 00:12:11,760 what's even going on there trust trying to get out this and the 135 00:12:11,760 --> 00:12:18,750 cops are at the entrance blocking the entrance that they 136 00:12:18,750 --> 00:12:21,150 can't these people are the exit I guess that these people can't 137 00:12:21,150 --> 00:12:33,060 leave. Let's talk more hitting us to know Verizon. Police 138 00:12:33,060 --> 00:12:33,930 brutality. 139 00:12:36,120 --> 00:12:49,110 Like they're walking around in a shopping mall. Grocery shoppers, 140 00:12:49,110 --> 00:12:51,810 but this isn't grocery This is like a regular shopping mall. 141 00:12:57,900 --> 00:13:04,740 The cops wouldn't let them leave a cup of coffee now. Nah, nah, 142 00:13:04,740 --> 00:13:10,380 nah. I mean, that's the world we're living in now, that real 143 00:13:10,380 --> 00:13:16,380 magic real totalitarianism real police state real bullshit. 144 00:13:21,960 --> 00:13:28,920 You know, we're where we are, is locked in a battle for liberty. 145 00:13:29,460 --> 00:13:35,100 And it's not to that extent here in the United States because we 146 00:13:35,100 --> 00:13:38,550 still have some areas that are free and the police have not yet 147 00:13:38,550 --> 00:13:45,330 taken this tactic against the people. But this is all for not 148 00:13:45,330 --> 00:13:49,560 wearing a mask or taking a vaccine, a vaccine for an 149 00:13:49,560 --> 00:13:54,210 illness that has an infection fatality rate of less than point 150 00:13:54,210 --> 00:14:01,350 00 3% for people under the age of 70. Or not obese, who don't 151 00:14:01,350 --> 00:14:06,930 have type two diabetes and don't have other immune compromising 152 00:14:06,930 --> 00:14:07,590 illnesses. 153 00:14:14,370 --> 00:14:15,210 And that's all I got.