Educational Media Foundation has agreed to buy The Loop from Merlin Media for $21.5 million and plans to convert it to a noncommercial contemporary Christian music station under its syndicated K-Love brand. Pending government approval, the deal will mark the end of a legacy that began when owner Phil Chess of Chess Records flipped the call letters from WSDM to WLUP in 1977.
Radio Hall of Famer Steve Dahl, who rose to stardom on The Loop in the early ’80s, said: “As I look back on my 40 years on the radio in this market, I am reminded almost daily of The Loop’s impact not only my career, but also rock and roll history in Chicago, and around the world. They just don’t make brave risk-taking local radio stations like that anymore, and that’s everybody’s loss. I hope the last song they play there is AC/DC’s ‘Highway To Hell!’”